What action should you take if you do not know the answer to a customer’s question?

When faced with a customer's question that you cannot answer, asking for time to find the correct information is the most appropriate action. This approach shows that you value the customer's inquiry and are committed to providing them with accurate information. It helps build trust and assures the customer that they are important and that their concerns matter to you.

By taking the time to look up the correct answer, you demonstrate professionalism and a commitment to quality service. This can lead to greater customer satisfaction, as they will appreciate your effort to provide them with a correct and thoughtful response rather than simply making a guess or dismissing their question. Finding the correct information not only benefits the customer in the moment but also enhances your knowledge for future interactions.

The other choices do not align with best practices for customer service. Guessing the answer can lead to misinformation and frustration for the customer. Transferring the customer to another department may cause unnecessary delays and can be perceived as passing off responsibility. Informing the customer that their question is unimportant is dismissive and will likely result in a negative experience, diminishing the relationship between the customer and the company.