What does "customer-centric" mean?

"Customer-centric" refers to a business approach that prioritizes the needs and satisfaction of the customer in all processes. This means that a customer-centric organization actively seeks to understand customer preferences, feedback, and experiences in order to enhance their overall satisfaction and loyalty. It involves tailoring products, services, and interactions based on what best meets the needs and expectations of customers, creating an environment where customer feedback is valued and taken into account in decision-making.

In a customer-centric approach, every aspect of the business—from marketing to product development to customer service—aligns with providing exceptional value and experience to customers. This fosters strong relationships and builds trust, ultimately leading to better customer retention and word-of-mouth recommendations, which are crucial for long-term success.

The other options do not capture the essence of being customer-centric, as they either focus on business profits and efficiencies without considering customer perspectives or simply aim to boost sales without a commitment to understanding or meeting customer needs.