What is a customer persona?

A customer persona is defined as a semi-fictional representation of a company's ideal customer, crafted based on research and data analysis. This concept is vital in marketing and customer service strategies, as it helps businesses understand their target audience on a deeper level. By using data from customer surveys, interviews, and market research, a company can create an archetype that embodies the traits, needs, preferences, and behaviors of its ideal customers.

This representation allows organizations to tailor their marketing messages, product development, and customer service approaches to meet the specific expectations of their target demographic. Understanding customer personas helps ensure that businesses engage effectively with their audience, ultimately leading to improved customer satisfaction and loyalty.

The other choices do not accurately capture the essence of a customer persona. A detailed survey filled out by customers focuses on gathering specific information rather than creating a representative model. A demographic profile encompasses broad statistical data and may lack the qualitative insights that personas provide. A marketing strategy for advertising refers to broader tactics and plans, which do not specifically define the persona itself.