What should you do if you don’t know the answer to a customer's question?

When faced with a customer's question that you cannot answer, informing the customer that you will find out and follow up is the most appropriate response. This approach demonstrates professionalism and commitment to customer service. It acknowledges the customer's concern while also ensuring that they receive accurate and reliable information rather than potentially misleading them with a guess.

By choosing to follow up, you also create an opportunity to build trust and rapport with the customer, as they see you are taking their inquiry seriously. This response alleviates any uncertainty and reassures the customer that their needs are important to you and your organization. It reflects a dedication to providing quality service and often leads to higher customer satisfaction. This practice is crucial in a customer service role, where clear communication and trust are key components of a positive experience.