Which of the following is a key benefit of following up with customers?

Following up with customers is a vital practice in customer service and sales, and one of the key benefits is that it strengthens customer relations. When businesses take the time to reach out to customers after a purchase or interaction, it shows that they value their customers and genuinely care about their experience. This proactive approach helps to build trust and loyalty, which can lead to long-term relationships.

Strengthened customer relations can result in higher customer satisfaction, repeat business, and positive word-of-mouth referrals. Engaged customers are more likely to give feedback that can inform improvements in products or services and become advocates for the brand. Overall, strong customer relationships contribute directly to a business's success and sustainability.