Which of the following is a key benefit of active listening in customer interactions?

Active listening is essential in customer interactions as it enables representatives to fully understand the customer's needs, concerns, and emotions. When a representative practices active listening, they are not just hearing the words of the customer but engaging with them on a deeper level. This involves paying attention, showing empathy, and reflecting back what the customer has communicated.

By doing so, the representative can uncover specific issues or concerns that might not have been explicitly stated, which leads to more tailored solutions. It builds trust, as the customer feels valued and understood, which can enhance their overall experience. This effective identification and addressing of customer concerns can lead to higher satisfaction and loyalty, proving that active listening is a critical skill in customer service.